If our language were whisky, there would be no trouble in communication. Take and drink the wine I present, and you will understand what I mean easily, intimately and accurately.”

Without trivialities, distance and limitation, the design for the XMacallan Bar by Jingle Design perfectly interprets a scene of drinking whisky with friends, composes a melody of classic style, and creates an immersive space beyond the hustle and bustle of city life. “In the design for the XMacallan Bar, we continued our commercial-logic-based philosophy, not only endowing the space with beauty but also providing practical solutions to maximize its profitability and values,” said the designer.

Design should break down stereotypes, reshape scene interactions, and drive towards business goals within the logic of returns and market trends and beyond creative formulas and aesthetic laws. Color control of wall and ground integration with large area is one of the cultural orientation strategies of the site. Discarding the redundant decoration, the huge space, the stacked construction of oak barrels, and the matrix arrangement forms the unique feeling of space — time is flowing with folding artistic conception.

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

The hundreds of silent oak barrels, just like a huge art installation in the orderly arrangement, reflect the light and shadow with the traces of time, which becomes the folding metaphor of contemporary art and constructs the experience across time and space.

Upon entering the space, people feel as if they were sitting in an Irish pub, enjoying an atmospheric film by Wong Kar-wai or immersed in the romantic blues. A variety of retro styles will cater to different guests, allowing them to enjoy themselves in respect, intimacy and great comfort.

The design of elevating hollow effectively activates the commercial area on the second floor, as well as the air, color and smell, extending the artistic conception from the known to the unknown. Looking down from the space platform on the second floor, the whole space is in the form of axisymmetric layout. With the change of moving lines, the visual focus of people is distracting from the barrels on both sides to the bar in the center, with flowing emotional perception reaching the crowd gathering place at the end of the central axis.

With its wood and metal texture, the bar counter gleams in the light, allowing people to experience the classical atmosphere of the bar, while its metal background will bring people back to reality. It is really a wonderful experience.

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

PHOTOS BY Topia Vision

“There is no need to add some patterns to the material if it can be used fully and skillfully, since decorative beauty is additional and artificial, while the beauty of materials is natural and original.”
Under the appropriately dim light, the space presents the original sculptural beauty . Its details, whether it is the rough texture of the ceiling or the solid wood of the beam, will touch people’s heart with the pureness of materials.

The wall structure built under the rocks enjoys a rough and strong texture, injecting an original and natural delight in the wild into the space and also realizing a sense of eternity that stands the test of time . This strikes a balance between art, design and commerce.

The surrounding glass wine cabinets look like delicate show windows in a unified sequence, inside each of which there is a bottle of wine from a different year. This unique display not only looks interesting but also shows the taste and charm of the space.

Aimed to provide an immersive experience, the designers employ leather sofa and wooden grating as well as a touch of brilliant orange, creating a space that embraces people’s emotions and thoughts and shelters them from the hustle and bustle of the outside world.

Beautiful scenes will exist beyond time and space, creating new experience and possibility. Jingle’s design for the XMacallan Bar has perfectly combined the market demand and functions with aesthetics of space, creating a classic-style atmosphere and endowing the space with the ability to create values. Looking back into history or lingering in the vivid narratives of classic movies, you will have a glimpse of the interesting silhouette of business and life.