For the burger brand “Buns”, MASAAI Studio has developed a spatial branding system aimed at defining the identity of its new venues in Verona and Mantua. The project is based on a true “design recipe”: a codified set of furniture, elements, and materials that ensures consistency, recognizability, and adaptability.

The goal is to establish a mature yet flexible identity, capable of enhancing the seasonality of the offer while accommodating the brand’s ever-changing graphic communication. The result is a deliberately neutral yet strongly characterized space, designed to evolve over time without losing its visual coherence.

The Mantua restaurant is located in the historic city center, within a former storage space of the Palazzo della Ragione, just behind Piazza delle Erbe. Within this historically significant context, the project engages in a direct dialogue with the existing architecture through a restrained and essential design language.

PHOTOS BY Simone Marcolin

PHOTOS BY Simone Marcolin

On the ground floor, the space is organized around a central counter clad in corrugated metal, which incorporates reception, cashier, and delivery functions. Behind it, a large mirrored surface amplifies the perception of space, creating a tunnel-like perspectival effect.

The upper floor, defined by vaulted rooms, accommodates the kitchen and a second dining area centered around a single social table, conceived for shared experiences and private events. Adjustable lighting contributes to a more intimate and atmospheric setting.

Neutral grey surfaces, metal elements, exposed systems, and minimal furnishings define a coherent language in which the brand identity is integrated with discretion into the historic context.

PHOTOS BY Simone Marcolin

PHOTOS BY Simone Marcolin

PHOTOS BY Simone Marcolin

PHOTOS BY Simone Marcolin

PHOTOS BY Simone Marcolin

PHOTOS BY Simone Marcolin